BlueHost vs JustHost Review: Comparison of JustHost and BlueHost

Hosting a website is a very important part of any business that wants to keep up with the competition these days. Thus often the choice of hosting company for your business may be the difference that either makes or breaks your website, and by association, your business. Thus, you should consider many choices that are in your price range before arriving at a decision. Today, in the market there are two very popular hosting companies – Bluehost vs Justhost review.

This is a comparative review of the two companies and the services they provide to their users.As with all hosting companies, both these companies offer similar features at similar rates. However there are still differences between the two companies that set them apart on closer scrutiny. Let us first take the case of JustHost hosting provider.

JustHost Web Hosting Review

JustHost $3.95 Discount Link: Signup Now

The most basic plan that JustHost provides to its users is at the rate of approximately 3.95$ per month. This is obviously pretty cheap when you compare it with the rates of other competitors in the market. This is why JustHost is chosen by people who don’t want to spend a lot of cash. The service provided includes a free domain and even the setup of the website hosting. There are no extraneous costs that are added on as hidden fees to the user. You are provided with unlimited bandwidth and more importantly, with unlimited disk storage. The hosting service also includes special features like unlimited emails, domain hosting and MySQL databases.

The premium plan is available at any stage for any user who might want to upgrade, at a simple price of 8.95$ and this plan comes with not one, but three separate domains. There are also no time restrictions, and you get ownership of these three domains for life. Perhaps the most reassuring move brought about by this company is the money back policy that they provide as a guarantee for all their clients.

BlueHost WordPress Hosting Review

Bluehost $3.95 Discount Link: Signup Now

BlueHost is a hosting company that has been around since the advent of the internet, somewhere in 1996, which makes it a prehistoric giant in terms of hosting companies. Their basic plan of membership costs the same as JustHost at 3.95$, so there is clearly no winner when it comes to the pricing. BlueHost also endeavours to please its clientele by providing similar promises of unlimited space and file transfers. However, this company goes one step up and removes all restrictions on the number of domains you can have in its premium membership. Once you take up their web hosting plan, you are assured your choice of free domain as well.

An advantage that shifts the balance towards JustHost is in the 2500 email account limit that BlueHost has prescribed, but truth be told, this does not affect most clients, because they are not big enough to need more than that limit. On the other end of the spectrum BlueHost has its own free cart software and its own free ecommerce software also. And last but not least, BlueHost has this voucher coupon that they have included in Yahoo and Google targeted at anyone interested in PPC or SEO campaigns.

While BlueHost gains on the bigger name and reputation it holds, JustHost has tried to cover that distance by reducing their pricing from the original monthly 6.95$ to 3.95$. But it loses out because of the mandatory 24 month contract that a user needs to accept to get this discount. In recent rankings, both these hosting sites are head to head with each other. Many sites have often reviewed both of them on the basis of various parameters such as score, price, disk space, and overall features. The customer service of both these companies are also on par with each other making it very hard to distinguish between them. In the end, public opinion usually deems BlueHost the more reliable service, even while admitting that it is the costlier service, causing the company to lower its premium membership to a mere 5.95$ per month.

However, to get the clearest performance comparison, one needs to check out the companies’ services from the inside by taking up their respective subscriptions. On doing that, some of the features put BlueHost firmly in the lead in the race. BlueHost services are an excellent combination of support, flexibility and speed.

The 24×7 support provided by BlueHost is completely based in the United States and thus supported by stronger and more reliable infrastructure. The website is completely secure with the user being provided with SSH secure shell access to the domain. The support has a guaranteed response time of less than 30 seconds on an average. While the speed and reliability of the service is backed by the proven track record over the last 17 years. The speed is proved by the SimpleScript apps provided that can be installed on the domain account with just 1 click.

The different tools for easy web hosting solutions are easy to access and use on the cPanel provided in the BlueHost account. Even if you are a newbie, you need not worry about learning the ropes to managing your new website, as cPanel will make this rite of passage very smooth. cPanel effectively removes the need for any expertise on your part in website design or even website management. In fact, BlueHost includes within its package a website builder for free full with templates included. This means you can build your own website to look completely professional, and not need any website designer.

Any new user can get a discount on the basis of the BlueHost coupons that are available freely on the internet. Even without a coupon, every new user gets a free domain name registration for an entire year. In partnership with Google, they even provide their customers with a free credit of upwards of 75$.

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7 Reasons Every Student Should Start a Website

7 Reasons Every Student Should Start a Website

From career boosting to money making, a site of your own comes with the kind of benefits that make a big difference while you’re studying or looking for a job.

1. Think of it as your career ‘game face’

Not only do most recruiters use the web to screen job applicants, more than a third have even knocked back candidates because of their social media activity. According to Andy Sumner at Monster UK, “a Google search will tell a recruiter more than a CV can” — but as scary as that sounds, it’s actually the perfect opportunity to manage your online reputation.

Whatever else you get up to online, a website gives you a professional digital presence to fall back on, as well as a chance of appearing in search results ahead of distracting social stuff. There’s no harm in spreading your personal brand across third-party sites such as LinkedIn too, but starting a website gives you the chance to tell your story in your own way.

2. It’s the ultimate CV

If video content, demos and photos do the best job of showing what you know, a website is what you need. Plus, it’s a lot more discoverable than print or PDF resumes.

An online CV isn’t only a calling card, though: it actively demonstrates you have the skills you say you do (remember the ‘show, don’t tell’ advice about CV writing?). If you’re aiming to get into web design, marketing, publishing— and loads of other professions—a well planned site can sell your enthusiasm for and knowledge of the industry, as well as prove hands-on skills such as coding, picture editing, writing, retail, or flair for SEO.

If your social media already does that, but in lots of different places (Pinterest plus YouTube, or wherever), a website will allow you to keep the highlights in one place — and that means less clicks for employers.

3. You can make money

How to make money from your website is the golden question! Luckily, it’s simple:

Affiliate marketing: Link to partners’ products or services on your site and get a cut of sales from your readers. It’s a neat way to make passive (long-term, low effort) income.

Advertising: Earn cash every time visitors click ads on your site. Google Adsense can automate the process, but if you have the traffic — or the gift of gab — you could make more profit approaching companies directly.

Sponsorship: Allowing retailers to post content on your site (for a fee), or being sent freebies in exchange for a product or service review.

Members’ content: Set up a paid subscribers’ area, or sell downloads of premium content (ebooks, PDFs, insider tips, tutorials, and even audio guides).

Sell products or services: You can sell things you’ve made or can do, too.

There are plenty of other ways to monetize a website but if the ones above sound familiar, it’s because they’re the business backbone of tons of sites you visit everyday. From news and education portals to entertainment, dating, and gaming hubs. And—like them—if you enjoy making content as much as cash, it’s perfectly possible to turn your web work into a whole career.

4. The freedom to do what you love

Got something to shout about? Whatever you care about, you can write, blog or brainstorm it any way you like, including:

Raising money or awareness for a cause.

How-to guides for something you’re an expert in or enjoy doing.

An online journal and/or advice to help others in similar situations.

The freedom to do your own thing is a pretty potent reward but once you’ve got a bank of content, you can always go the monetization route (above). You can also sell your content outright as print or digital books or for use on other websites. It’s great to have the option!

5. A sense of professionalism

It doesn’t matter if you’re applying for jobs or running a business: your own domain name, an email address to match, and some good content looks much more professional. Whether you’re selling products, services, or your career skills, a website demonstrates that you believe in what you’re doing, and are prepared to put in the time and effort.

6. Hands-on experience

Whether you use a website to make money or get your CV seen, there’s nothing like rolling up your sleeves and getting started to see how things work.

Getting and keeping content online is the perfect opportunity to practice problem solving and research skills. You can also perfect your persistence, idea generation, curiosity (how did they do that? And how can I do it?), and network with other influencers. It just so happens, these are all valuable transferable skills as well.

7. It’s ridiculously easy

Luckily, it’s not rocket science! You can start a website — from choosing your domain name and hosting to publishing your first post — in a lunch break or less. Building and buffing your content and brand does take time, of course, but the fewer the hurdles to get to that point, the better.

A website is a bit like a Swiss Army Knife: it’s good for more than one thing. The beauty of it is, you don’t need to be technically minded to be digital. Starting or maintaining a site doesn’t have to take any more time than your average social media fix — and that means bite-size effort, but big-time rewards!

 Guest blog written by Ruth Bushi, an editor at Save the Student – the UK’s largest student money advice site.

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Why Your Company Needs a Defined Brand and Website

Why Your Company Needs a Defined Brand and Website

Have you ever landed on a website and immediately felt confused? Did the copy and design fail to inform you who the company was, what they sold, or why you should buy from them? Or, on the other end of the spectrum, was the website cluttered with contradicting information, sporadic design elements, and unnecessary functions?

This terrible user experience is the result of a poor branding strategy or a lack of a brand in the first place.

As defined by Entrepreneur, branding is _“the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”_Having a strong brand and corresponding strategy can position your business or personal career competitively in your market or industry. Without it, your company and website become another piece of noise on the Internet.

Considering that consistent presentation of a brand increases revenue by 23% on average, it is vital for your business to have a defined brand. And, with 54% of shoppers turning to a brand’s website for product information, customer service, and personalized shopping, a brand website is more important than ever.

The Importance of a Brand

Reviewing the Entrepreneur definition of branding once again, the goal of a brand is to differentiate your organization, product/services, and identity from that of the competition. While effectively positioning your business in the market is the main goal and benefit of branding, it also offers several other advantages:

A Brand is an Experience

While developing this entity for your business, you, in turn, create a customer experience. Everything from your logo to the interactivity of your website is part of the total brand experience. The way your customer support team answers messages, the content published to your company’s social media profiles, the manner in which customers are onboarded for products and services – it all revolves around your brand.

Your brand has the power to construct a one-of-a-kind experience for your customers. This experience is extended through various online channels, in-person interactions with employees, and other instances. When your brand is unorganized or not defined, this customer experience is disorienting and undesirable.

Branding Leads to Recognition

If given a test of the world’s top brands, the majority of us would pass with flying colors. From McDonald’s to the Walt Disney Company to Sony, we can identify the leading brands in seconds. Having a consistent and established brand strategy works to improve customer recognition of your brand. On average, it takes approximately 5 to 7 brand impressions before someone remembers you. Therefore, those first few impressions need to be strong—not scattered!

Plus, as stated by Reuters, 82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions.

Customers Trust Brands

Did you know 48% of consumers expect brands to know them and aid in finding new products or services that fit their needs? This is derived from a level of brand trust. After beginning to recognize and interact with your brand, customers will begin to trust your company for their specific needs.

And, 64% of consumers say that shared values are the main reason that they have a trusted relationship with a brand. If your brand is discombobulated online, how will you be able to demonstrate the value of your company/product/services and earn the trust of your target audience?

You Need a Brand Strategy

After establishing your brand, you must devise a brand strategy. A brand strategy identifies the goals for your brand as well as how to best accomplish them using the various components of your brand including language, the logo, and trademarks (also known as a brand standards guide.) While much of your brand strategy will focus on how to appropriately utilize the brand across marketing and company efforts, Hubspot also identifies 7 components all brand strategies must contain:

  1. Purpose: Define your company’s vision.
  2. Consistency: Ensure a seamless representation of your brand.
  3. Emotion: What is the tone of voice for your brand? How should your brand convey emotion?
  4. Flexibility: Identify how and when to pivot, if necessary.
  5. Employee Involvement: Describe how employees can best represent and promote the brand.
  6. Loyalty: Discuss how to recognize and appreciate your loyal customers.
  7. Competitive Awareness: Analyze your competitors and determine how to differentiate your brand.

With a solidified brand strategy, you can move forward with developing and launching a website that represents your brand in a positive, accurate, and consistent manner.

What Every Brand Website Needs

Remember, the goal of your website is to inform customers and entice them to trust your brand. In turn, they’ll convert into paying customers over time. However, an unorganized, chaotic website design won’t do the trick. You don’t want customers to access your website only to be confused!

In fact, if customers cannot find what they want on your website or homepage, 79% will exit your site and search for another website to complete their task. Considering 81% of customers complete extensive research online before making a purchase, your website needs to have the following components.

A Clear Message

Armed with a defined brand and thorough brand strategy, your marketing team will know how to communicate your brand message via the company website. The website copy should be:

  • Clear
  • Concise
  • Informational
  • Entertaining
  • Captivating
  • Aligned with Your Brand Strategy!

Remember, your brand message must demonstrate your company’s values and why customers should trust and purchase from your business.

A Consistent Design

As outlined in your strategy, your website must contain consistent branding and design elements throughout. After reading this article, take time to explore the Bluehost website. As you navigate to different pages and products throughout our site, you’ll notice everything from the website copy to the illustrations, layout, and photos are persistently aligned with our brand.

It’d be odd if we had an orange page with an entirely different layout all of a sudden, right? Since color increases brand recognition by 80%, our website is fully in accordance with our brand standards which state a specific shade of blue must be used.

Crucial Company Information

When users land on your website, they want information ASAP. Or, they want to know where on your website they can find that information.

For instance, if you own a restaurant, your website visitors should be able to easily find your menu and your hours of operation. If not placed on your homepage, the website navigation should clearly display these page links/buttons.

Information users commonly look for includes:

  • Products and Services
  • Prices
  • Hours of Operation
  • Product Information
  • Company History
  • Employee Bios
  • Store Location and Directions

Forgetting to include such vital information can leave potential customers with a negative impression of your brand. Be sure to place the important details where visitors can find them.

Launch Your Brand Website

After meticulously developing and defining your brand and strategy, you can share it with the world by creating a WordPress website. Remember, your website is a reflection of your brand—not an extension—make sure it follows your strategy to a ‘T’!

Over to you! Why do you think having a defined brand and website is key for businesses?

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