New Premium Themes: Small Business and Photo Blog

New Premium Themes: Small Business and Photo Blog

New Premium Themes: Small Business and Photo Blog

Introducing two new premium themes: Small Business, made for your entrepreneurial endeavors, and Photo Blog, designed to make your photography shine.

Today we’re excited to announce two new premium themes: Small Business and Photo Blog.

Small Business

Small Business is a new premium theme for your entrepreneurial endeavors. At an introductory price of just $5 (or free with the Premium or Business plans), it’s a worthwhile investment for your business.

Small Business Theme Setup Instructions

We know that running a business is no small task, which is why Small Business includes comprehensive video instructions for its key features so you can get your business’ website online faster.

Small Business was designed with a simple, single-column layout for a consistent reading experience no matter the device or screen size, and uses system fonts to reduce page-load time. We’ve also included a few tailored features just for small businesses, like:

Contact Information: Your customers are busy people – that’s why easy access to essential information like your phone number and address is so important. Small Business displays a banner with your contact information on every page and turns all the information into links, so your customers can call, email, or find you on a map with a click.

Small Business - Contact Info

Promo Area: Do you have a new product coming out? A seasonal sale? A special event? Whatever it is, you’ll want to put this information right on the front page to make sure your customers see and act on it. Small Business includes a Promo Area area that makes it as easy as flipping a switch!

Style Packs: If Small Business’ bold design doesn’t feel right for you, choose one of the three included Style Packs — Modern Flair, Country Charm, or Classic Elegance — for a different look and feel with the click of a button.

Learn more about how to use all of Small Business’ features with these step-by-step instructions and videos or by checking out the demo — or just try it out on your own site!

Photo Blog

Photo Blog is our new premium theme for visual storytellers. It’s available for $36, or comes free with the Premium or Business plans.

Photo Blog comes with many features that help your photographs shine:

Layout: Along with its default square layout, Photo Blog comes with two additional layout options. The Grid layout adds space between your images, while Masonry creates an interlocking grid, which respects your image orientation and pieces them cleanly together.

Featured Images Filter: Photo Blog comes with a variety of image filters you can apply to your Featured Images. Choose from faded Reyes, black-and-white Willow, saturated Lo-fi, or one of the other 23 options.

Style Packs: If you’re searching for a different look for Photo Blog, check out its Style Packs — Elegant, Retro Photo, or Vintage Paper — to change up your site’s appearance.

You can learn more about Photo Blog by checking out these step-by-step instructions and videos, or visiting the theme’s demo site!

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New Theme: Radcliffe 2

New Theme: Radcliffe 2

New Theme: Radcliffe 2

Introducing a business-focused twist on a classic WordPress theme.

Today we’re happy to introduce Radcliffe 2, a refreshed version of a tried-and-true WordPress theme. We’ve optimized it for speed, and added new features specifically with small-business websites in mind.

Radcliffe 2 was a collaborative effort by several members of’s Theme Team. We wanted to update the popular theme for a more mobile-centric landscape, and to add new features that our small-business customers need.

Some specific design considerations for mobile include:

Standard fontsRadcliffe 2 uses system fonts — fonts that are already available on computers and mobile devices — rather than loading its own custom fonts. This reduces page-load time, since sites no longer have to load special font files, and benefits people browsing your site on mobile devices. Like with other themes, the fonts can be changed using the Customizer.

No sidebar: For a more consistent experience between desktop and mobile screens, Radcliffe 2 has a single-column, no-sidebar layout. This helps sites retain the same look and feel, regardless of the device used to load it.

We’ve tailored Radcliffe 2’s other major features for small-business sites:

Logo Resizer: For a perfect fit, increase or decrease the size of your logo.

Style Packs: Looking for a different feel for your site? Style Packs allow you to customize your design to match your brand in seconds. Check out Modern Bauhaus, Vintage Paper, or the Upbeat Pop Style Pack options! Each pack includes unique colors and fonts that create a cohesive style.

Contact Information: This is an easy way to display your phone number, email address, physical address, and hours of operation in your website’s header or footer. Mobile visitors can simply tap on your number to directly call your business’s phone.

Featured Prompt: Create an eye-catching area with text, a linked button, and a background image to draw visitors to a specific area of your site.

You can learn more about Radcliffe 2 by reading the Theme Showcase documentation, checking out the demo, or trying it out on your own site!

The original Radcliffe was released almost four years ago by Anders Norén, a prolific and talented themer.

Chatting with Anders about his theme, it’s clear we can credit Radcliffe’s bold images and typography to its predecessors. “Radcliffe was my fourth free WordPress theme,” says Anders. “The previous three, Lingonberry, Hemingway, and Wilson, are all pretty traditional blog themes with a thin content column and (in the case of Hemingway and Wilson) a sidebar with widgets. I wanted to do something a bit different with Radcliffe. Something that used the full width of the screen for people who want their images to take up more space.”

The original Radcliffe theme.

The result was a theme that balanced eye-catching featured images with a deft treatment of the written word.

Anders’s passion for creating free WordPress themes, originally a hobby, led to his career in web design. He notes that while technology and WordPress have changed, some things haven’t.

“The basic tenets of what makes a WordPress theme — and a website — great are still pretty much the same. Accessibility, a good layout, thought-through typography, smart functionality, and a couple of small, user-experience enhancing flourishes here and there.”

His design process has evolved too, but the core purpose of why he creates remains. “I start in whatever end I have in my head and pull on that thread to see how long it goes,” he says. “If the single view comes first, I try to get a feel for how the archive view would fit together with it, and vice versa. The rest grows from there. It’s not a very structured approach, I’ll admit. And that’s the best part about releasing themes for free. The only requirement I’ve set for myself is that I have fun doing it.”

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