Best uses of social media in 2017

Best uses of social media in 2017

Social media is a fantastic marketing tool that can help you to inspire, entertain, motivate, or sell your stuff to people. While it can be challenging to keep up with all the tools and trends, sometimes though, all you need is a great idea. A great idea that gets people talking about your brand.

If you don’t have yours yet, we’ve got a handful of ideas from which to draw inspiration. Some are fun, some promote worthy causes, and some just do an awesome job of helping the company’s bottom line.

So, without further ado, here are six excellent examples of social media campaigns from 2017.

Denny’s zoom meme

Restaurant chain Denny’s took advantage of the trending “zoom” memes and managed to create one of the most popular brand tweets of all time. Their meme asked users to go on scavenger hunt and zoom into different parts of a photo of a syrup-drizzled stack of pancakes before ending on a punchline.

The results? Close to 122K retweets, 2.4K comments and more than 170K likes.

Danny’s won because people were already making zoom memes popular. So they jumped on the craze and came up with a simple yet fun idea to engage their audience.

The lesson is this: pay attention to what’s trending and to what your audience in doing on social media, and try to use that in your own social media campaigns.

Know your lemons

The Worldwide Breast Cancer charity launched a social media campaign called #KnowYourLemons. The aim was to raise awareness of the various signs of breast cancer and to remind women that lumps aren’t the only symptom to watch out for.

To get people’s attention, they took a striking visual approach and used lemons to show the different warning signs of breast cancer. Here’s one of them:

Help increase breast cancer awareness. Share this image.

Posted by Know Your Lemons on Thursday, 2 March 2017

The charity also set up a dedicated Facebook page where people could read news updates, donate to the cause, and also join the conversation and share their personal experiences with a thriving community.

One of the reasons this social media campaign worked so well is because it managed to strike a delicate balance between serious and playful. The fact that they also gave people a platform on which to share their stories resonated with the audience and made it even more successful.

Mum’s Day Off

Mother’s Day is a huge opportunity for businesses to attract new followers and increase revenue.

Red Letter Days, a gift experience provider, took advantage and launched a clever social media campaign titled Mum’s Day Off (or #MumsDayOff). The brand asked people to share why they think their mum deserves a day off, with an award for the winner at the end of the campaign – a lunch at “A View From The Shard”.

The campaign caught people’s attention and the company began trending fast, while also gaining hundreds of new followers in the process.

But they didn’t stop there. During the leadup to announce the winner, Red Letter Days asked mums what they would want for Mother’s Day. Then they published a last-minute gift guide for shoppers to use. A fantastic idea to make some sales while they were trending.

Keeping up with the Bakers

Well-known fashion brand Ted Baker are known for thinking outside the box as far as social media goes. Their campaign – “Keeping up with the Bakers” – was no exception.

The campaign made its debut on Instagram in a sitcom-like video series featuring a fictional family. Aside from Instagram stories, they also used Snapchat as well as a shoppable 360 video.

In the interactive video, users were able to explore the Bakers household, the surrounding area, and the Baker’s fashion choice (which were, of course, shoppable from within the video).

Apart from the innovative and exciting idea and implementation, it’s storytelling that made this interactive campaign a smash success. Storytelling is always an effective marketing strategy to use, and this campaign is a classic example of how it can be successful on social media.

Airbnb’s #WeAccept

Capitalising on a trending topic, Airbnb took to Instagram to show their support and acceptance for people of all races and backgrounds. The caption said: “Acceptance starts with all of us. #WeAccept”.

While campaigns like this are sensitive and can often be hit-or-miss, Airbnb managed to strengthen consumer perceptions about their brand and cement their position as a world-renowned company with a focus on acceptance.

While this was a successful social media campaign, you should be extra careful about tying yours to sensitive topics. If you want to stay on the safe side, you can always run campaigns that are related to holidays like Mother’s Day or Christmas or big events like the Academy Awards as content related to these is more engaging.

Amazon’s Big Thanks

Another big brand that has had great success with Instagram is Amazon. They ran a simple social media campaign to thank their fanbase for rating them #1 in corporate reputation. To say thanks, they posted a visual showing their ranking with a caption telling customers about a discount they’re offering to celebrate their big win.

What made this campaign great weren’t just the simple idea and the presence of a discount (although it almost always helps) but the fact that Amazon knew they had their customers to thank for their win. And by saying “thank you” and also offering a discount, they managed to make their fans and followers feel appreciated, thus strengthening their connection to the brand.

When was the last time you thanked your customers for their loyalty, for their feedback, for their support?

Wrapping up

These are our choices for 2017’s best social media campaigns. As you can see, the key is to think outside the box and to come up with an idea that engages your audience and makes them feel like they’re part of something.

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Tips for planning your social media over the festive season

Tips for planning your social media over the festive season

The festive seasons is an incredibly important time for brands, both big and small, and many have been preparing for this moment for months. Whether you’re looking to get into the festive spirit with a mix of fun posts and special offers or just want to let things go quiet over the holidays, we’ve put together this essential list of great tip for managing your social media profiles this season.

Use this compilation of tips to ensure you’re making the most of your social media over the festive season.

Do your research

If you’re using social media management tools like HootSuite or Buffer to schedule your posts, make sure to also look at the data analytics to gain insight into your audience’s preferences. Take a look at how they interact with your brand on your various social channels and then use this information to create content that will resonate and truly make an impact.

You can also use the data analytics from these tools, as well as from your Facebook Insights and Twitter Analytics, to see what has worked well in the past. You can then use the data from your previous campaigns to enhance and improve your efforts this year.

Know when and how to post content

The tools we mentioned above can also help you to discover which days and time of the day your audience spends most time online. Usually, during the festive season and until the beginning of January, people take time off from work, which means they’ll have more free time to browse the web and social media. Take advantage of this to share interesting content and great offers.

The easiest thing you can do to get organised it to create an editorial calendar where you add all your upcoming social media activity. Your calendar should include the posts you’re planning to schedule, the time and day when they’ll be posted and the social channels where they’ll be published on.

Scheduling content is a good move if you want to take some time off but if you’re site is still taking orders. However, this doesn’t abdicate your responsibility to keep an eye on your social media and respond to comments and mentions. It’ll hurt your reputation if you receive comments and don’t respond while your business continues to push out updates on social media.

Read our post for more best practices on why and how to schedule your social media posts.
time social media

Help spread the holiday spirit

Nobody likes a Grinch or a Scrooge, right? So make sure that your online presence on social media reflects all the good holiday cheer that lifts everyone’s mood and makes the season memorable.

This can include customising your social media covers and themes to be bright and colourful. Just make sure your branding is consistent as you don’t want to confuse your fans. Pick a single theme, colour scheme and font pack and stick with it. You can also have a bit of fun and add a bit of festive cheer to your updates and replies.

Another thing you can do is to share some behind-the-scene pics. Upload Christmas party pictures or share your team members’ plans for the New Year. Share any type of content that can make your customers feel personal with the brand.

Check before you post

If you’ve scheduled content so you have one less thing to worry about during the holiday season, make sure you take another look before it goes live. Do this not only to ensure they’re error-free but also that they’re still accurate. There are many examples of brands that have used various tools to automate their social media posts while away, only to discover the posts went viral, but not in a good way.

So if you do decide to automate your social posts while on holiday, make sure you still keep an eye on the news and also check your posts before they go live. Your surely don’t want to be given as an example of a social media disaster, like these other brands.

Get in touch with your customers

This is the perfect time to initiate conversations with your audience on social media. For example, on Instagram you can post an image of one of your most popular products and ask customers to share a pic or a short video of how they’re using it or to whom they’re planning to give it to. You can also create fun, holiday-themed hashtags to initiate conversions around your brand.

Going into the New Year, you can share a fun card or a discount as a small token of appreciation for their trust and loyalty. It’s a simple gesture that can get you new brand advocates and even more loyal customers for years to come.

Let things go quiet (but tell people you’re doing so)

It’s ok to let things go quiet over the holidays, but make sure to let people know! As a small business, your customers will be more understanding as they’re aware you don’t have a huge team of people that’s available 24/7. Just make sure to let them know that you’re on a break and when you’ll be back. Simply share a quick update a few days before your time off so they have time to get in touch with you before you leave.
girl writing list

Don’t slack on customer support

If you’re selling products online and especially if you’re running a campaign, the chances are that customer feedback and queries will increase during this period. And where do they go to voice their complaints or ask their questions? Social media, of course!

Whether you’re short-staffed or you’re taking some time off, you need to be ready to deal with any queries from customers. So even if you’re on a break, make sure to check your social media channels at least twice a day to reply to all comments from customers.

Don’t forget to have fun!

While this is a great time to boost sales, focusing solely on sales promotions will drive customers away. So make sure you include a mix of engaging content in any format, whether text, links or videos. Remember that this is a time for having fun so embrace it with your social media.

If you want to save even more time during the holiday season, here are some other tasks that you can automate.

There you have it, our top tips for making the most of social media during the holiday season. Any other you’d add to this list?

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